Music Marketing

In 2010 I founded MusicMarketingManifesto.com, a site which is dedicated to helping independent artists learn the art of direct-to-fan marketing. While MMM is the more complete resource I offer on music marketing and band promotion, you can also find additional music marketing information and updates here.


Notes From the Music Business

John Oszajca

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While I don’t typically spend a lot of time talking about my various projects outside of my life as a musician on this blog, (something I hope to change in the coming months), I do feel the need to post a quick note and mention a major project of mine that will be coming to […]

JO on the Cath Vincent Show

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I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

Interview On Rich Davenport’s Rock Show

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Listen to a recent interview I gave on Rich Davenport’s Rock Show out of the U.K. The show also features interviews with former Scorpions drummer Herman Rarebell (Michael Schenker’s Temple of Rock), U.D.O. vocalist Udo Dirkschneider (ex Accept), journalist Martin Popoff, and stand up comedian/actor Bethany Black. You can listen to the show below. My […]

Yours Truly on the Seeds of Music Podcast…

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Had a great chat with Kyle Williams on the Seeds of Music Podcast recently, in which we discussed “A No-BS DIY Musician Approach to Selling Music Online The Internet”. For more information about music marketing click here

The “Secrets of Music Marketing” with Alex Exum on KEXM Radio.

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Had a great time chatting with Alex Exum on KEXM Radio out of Long Beach, about making and selling music. Hope to do some more stuff with Alex in the near future. Check it. For more on music marketing, click here

On Kanye West and Music Marketing, in EL PAÍS.

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Myself and David Hooper were recently sited in the Spanish Newspaper, EL PAÍS, on the topic of music marketing and the release of Kanye West’s new album. Here’s the link to the full article. Now, if I could only find those old Rosetta Stone tapes.

On The Dash Radio

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Had a blast on the Dash radio discussing music marketing, the state of the industry and how the internet ultimately give you more control over your own life, business, or music career. Click here to listen to the recording of the show

Music Marketing Manifesto 2.0

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Just a quick note to let all of my fellow musicians know that Music Marketing Manifesto 2.0 goes live on Monday. In the meantime I’ve created a free training video that explains the exact strategy I use to build a fan base and sell music using the internet. To watch it click here. I’m also […]

Music Marketing Manifesto

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It’s perhaps a bit off-topic from my actual music, however, I recently wrote and released a downloadable book/course on music marketing. It’s called the Music Marketing Manifesto and it focuses on how to promote your music online. If you’re a fan, this is probably not something you need. If you’re a musician who plans on […]